Nintendo has turned to James Bond and Mickey Mouse to help keep videogame players enchanted with the Wii as rival consoles debut motion-sensing controls.

"Bond is back," Nintendo of America president Reggie Fils-Aime said during a press conference on the opening day of the Electronic Entertainment Expo in Los Angeles.

Activision is reviving a long dormant franchise with "GoldenEye 007" videogame for Wii consoles based on the film by the same name.

Players will get the chance to "use the lethal, gritty style of Daniel Craig's James Bond to outwit, outmaneuver and overtake an arms syndicate that threatens the world," Activision promised.

The game will also feature classic Bond movie characters, according to Fils-Aime.

A "Disney Epic Mickey" title will send the famous cartoon mouse on adventures in a virtual "Wasteland" of forgotten characters and places drawn from the iconic entertainment studio's past.

Mickey will have the power to erase characters or restore them to glory, with his actions influencing the course of the game, according to Warren Spector of Junction Point Studio, which is crafting the software.

"Mickey hasn't been the videogame hero he was meant to be," Spector said. "That's about to change."

Popular Nintendo characters returning in new Wii games include "Zelda," "Donkey Kong," and "Kirby." The company's "Mario" character stars in his own sports game.

"E3 is the land of big screen, touch screen, button control, motion control, and no control at all," Fils-Aime said. "Technology is only a tool. The thing that matters is the experience."

Wii launched in 2006 with innovative motion-sensing controls and became a must-have videogame console credited with expanding the market far beyond "hardcore gamers" devoted to shooter titles.

Microsoft is at E3 showing off Kinect hardware that lets people control Xbox 360 games with body gestures alone. Sony is demonstrating Move, which allows motion-control of games on PlayStation 3 consoles.

Kinect and Move are scheduled to hit the market in time for the year-end holiday shopping season.