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Microsoft TV: A Bold Move That May Blow Up Broadcast

SeekingAlpha |

In Brief...

From what we can tell from a brief Reuters report, Microsoft (MSFT) is in talks with HBO and Showtime to broadcast and sell a la carte video through the XBox. Imagine - a full complement of content available 24/7 from a box you already own. Presumably you're not going to sit and watch HBO's regular programming through this service. Working with the XBox team on this is a boon for both HBO and Microsoft. HBO gets a new subscriber based addicted to their programming while Microsoft becomes known as the first company to dismantle the decades old cable companies.

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